At first, "Evan" seems like a simple high school love story. But as it unfolds, a darker story is revealed. For launch, we hired influencers to post the film without giving away the subject matter. As a result, viewers were so shocked by the twist that they immediately shared it to find out if their friends would also miss the second story. This led to over 100 million views in the first week alone. YouTube reaction videos received millions of views of their own. And the film is now being used by Disney and the US Dept. of Homeland Security as a training tool.
To share the news that Snickers cures irritability, we ran a print ad calling our customers jerks. And then released a second print ad and video apologizing for it.
(Film directed by my partner and myself)
FedEx helps your business grow fast. So fast that it quickly ends your awesome "building a business" montage.
This Arizona woman tried to write off a Snickers on her taxes. For real. So we turned her story into a film to share right before tax day, since it perfectly reflected our tagline "You're Not You When You're Hungry."
Santa uses FedEx to deliver all his Christmas gifts so that he can watch TV and eat cereal through the holiday season.
#TomorrowsNews tells the story of a shooting that hasn't happened yet to point out the preventability of gun violence. Our media plan enlisted bloggers to share the film like they would with an actual piece of news.
This is what happened when Left TWIX hired Nick Lachey as their celebrity spokesman and Right TWIX retaliated by hiring their own celebrity spokesman and it was also Nick Lachey. The events of the campaign unfolded in real-time through online video, Nick Lachey's social media accounts, and blogs that we partnered with to "leak" details of the campaign within the campaign.
When you're only a little hungry, you're only a little different. Which means you don't get to turn into a cool celeb like in all the regular Snickers commercials.
We ran this together with the pre-existing "Marilyn Monroe" Snickers spot so that they formed a single :30.
We also created a social video to get people to tell us who they become when they're a little hungry.
Left Twix and Right Twix got their own packs. Which makes sense since they have about as much in common as an undertaker and a mortician. And a bunch of other things that are also totally opposite.
People always see these and say "Oh I remember these! They won a bunch of awards right?" But they didn't. Not even one. :(
"What They Left Behind" is a 34-minute documentary about the shooting deaths of three different kids in different parts of the country and is currently airing on Netflix.
We made four different :15 commercials that ran back to back on CNN to tell one story about Autism. When viewed separately, each spot felt super simple and true to its brand. But when viewed together, they showed how an early Autism diagnosis can literally make a lifetime of difference. A message played at the end of the airing sharing that message with viewers.
These are a bunch of spots for Foot Locker and Kids Foot Locker.
We created this film with Noam Murro to run in theaters to launch the "Rethink Possible" tagline for AT&T. But then it never aired. Or even got transferred. So we did the FX work on it anyway and it turned out pretty epic. Just watch it in the smallest window possible.
In 2016, Left Twix conducted Left Twix Taste Tests while Right Twix conducted Right Twix Taste Challenges - two very different things - for our campaign America Picks Their Twix. We went to malls and music festivals to conduct the tests, and a social/mobile experience allowed fans everywhere to take online taste tests for themselves and vote.
For the five year anniversary of the Newtown shooting, we turned a moment of silence honoring victims into a fundraising tool to prevent future shootings.