A billion earned impressions in under two weeks

It turns out there’s a real spider out there that looks just like the Pringles logo. So we turned it into the world’s first branded spider.

We created a film about our big plans for nature’s perfect out-of-home ad. We got our fans to sign a petition on change.org to get it officially recognized as the Pringles Spider.

And we even let people adopt one of their own at PringlesSpider.com.