Peter Alsante

Peter Alsante is a two-time Emmy Award-winning creative leader who has spent the past 20 years creating unignorable moments for partners like Sandy Hook Promise, Pringles, Snickers, FedEx, Bath & Body Works, Hornitos, Foot Locker, Thinx, AT&T, and Mtn Dew.

As CCO at The Community, his team relaunched the human nose as the world’s greatest innovation for Bath & Body Works, won at Cannes by using dogs to encourage people to pick up their own poop for Cologuard and Fuck Cancer, and challenged the MET Gala’s exclusivity with the Hornitos MEX Gala - a campaign that netted over a billion impressions in three days.

At Grey, he and his Pringles team created the brand’s biggest Super Bowl success ever and the viral social campaign “The Pringles Spider” which further proved that the internet loves anything that is both relatable and slightly unhinged.

His obsession with culturally relevant work earned him a spot on The Drum’s list of the world’s Top 15 Creative Directors, and a speaker slot at Tribeca X, where he discussed how storytelling can push brands to actually do good, not just look good.

In 2021, he co-led the BBDO pitch that brought in The Home Depot, one of the biggest new business wins in a decade.

Throughout his career, Peter has helped clients make things people actually pay attention to, talk about, share, argue over, cry at, laugh at, and occasionally write think pieces about. As a result, his work has been recognized by every major award show, including two Emmy wins for Sandy Hook Promise.

Prior to advertising, Peter worked slicing deli meat at Wegmans Grocery Store, where free bologna was a major perk.