Peter Alsante

Peter Alsante is the Chief Creative Officer at The Community in New York City.

Still in his first year with the agency, he’s helped advance their New Mainstream approach to reaching audiences, as well as their focus on culturally honest creativity. His team relaunched the human nose as the world’s greatest innovation for Bath & Body Works, used dogs to encourage people to pick up their own poop for Cologuard and Fuck Cancer, and challenged the MET Gala’s exclusivity with the Hornitos MEX Gala - a campaign that netted over a billion impressions in three days.

He was previously Executive Creative Director at Grey NY, overseeing Pringles and TUMI, where the Pringles team created the brand’s most successful Super Bowl campaign ever, as well as the viral social campaign “The Pringles Spider”.

His focus on inspiring clients to create the most talked-about work in and out of the industry has earned him the honor of being named one the world’s top 15 Creative Directors, according to The Drum. And he recently spoke at Tribeca X about the the role of creative storytelling to inspire brand action for good.

In his 18 years of experience, he’s worked with brands like Sandy Hook Promise, Snickers, FedEx, Foot Locker, Cesar Dog Food, Thinx, AT&T, and Mtn Dew. And in 2021, Peter co-led the pitch that brought The Home Depot account to BBDO, marking the largest new business win in recent agency history.

His work has been recognized by every industry award show. In 2022, Peter and team received their third Emmy nomination and second Emmy win for their work with Sandy Hook Promise.

Prior to his career in advertising, Peter’s favorite job was slicing deli meat at Wegmans Grocery Store, where free bologna was a major perk.